Background
The Radiance Center is a new eating disorder treatment facility focused on wellness from within. They provide holistic, professional, treatment and support to patients and help people heal from the inside out, restoring vitality and vigor.
While the Radiance Center is being developed, we designed their brand identity. They needed a full brand strategy, to ensure the Center would make a lasting impression. In anticipation of opening day, we also designed business cards.
The Brand
Our brand process began with thorough research in order to fully understand the business, audience, industry, and product or service. Then, we spent time defining and refining the mission, brand values, language, tone, and archetype (personality) to create a Branding Strategy. This strategy guided the development of the logo, color, and typography.
